Shaanxi Puts Ad. Overseas to Boost Tourism

陕西旅游投放海外广告,入境游客逐年增加

时间:2017-07-14 11:37:26

 

  The development of inbound tourism is the sign of regional openness and the level of tourism industry, and also the earliest and fastest developing market in the three major markets of tourism. As one of the international tourism hotspots, Shaanxi is one of the destinations for overseas tourists.

  入境旅游的发展是区域开放度和旅游产业水平的标志,也是旅游业"三大市场"中开发最早、发展最快的市场。陕西作为国际旅游热点之一,旅游资源丰富,是境外游客看好的目的地之一。

 

  To better publicize Shaanxi tourism and increase the exposure of Shaanxi tourism in overseas market, Shaanxi Provincial Tourism Commission put large number of advertisement in major tourist source countries, such as Korea, Japan, American and European countries. The number of tourist arrivals in Shaanxi was increasing yearly, and the total number of inbound tourism in 2016 was 3.382 million, and the international tourism income was 2.338 billion US dollars, which grew by 15.41% and 16.91% respectively in 2015.

  为了更好的宣传陕西旅游,增加陕西旅游在海外市场的曝光率,陕西省旅发委近年分别在日韩、欧美等主要客源国家持续投放广告。陕西旅游入境人数逐年增长,2016年陕西共接待入境旅游人数338.2万人次,国际旅游收入23.38亿美元,同比2015年分别增长15.41%、16.91%。

编辑: 张珂