The opening ceremony of "EU-China Tourism Year" was held in Italy on January 18th and 19th as 2018 was officially announced to be the "EU-China Tourism Year". Italy is also one of the most beloved destinations in Europe for Chinese tourists as well as the ending point of the ancient Silk Road.
Shaanxi Provincial Tourism Development Commission also took this chance to promote Shaanxi tourism in Italy right before in the opening ceremony. Gao Zhongyin the Director of Shaanxi Provincial Tourism Development Commission attended the meeting and delivered a speech. Representatives of tourism industry and media in Italy also participated in the promoting meeting. Mr. Gao Zhongyin introduced that 2017 is an important year for Italy-Shaanxi tourism. Not only many representatives of tourism industry and media from Italy visited Shaanxi in 2017, but also Italy National Tourism Administration attended Xi'an Silk Road International Tourism Exhibition. Mr. Gao Zhongyin also mentioned that Italy and Shaanxi share some similarities in food, for that both the two places are famous for pastas.